How much does a custom rug cost?

Every rug is priced openly by the square foot — $55/sq ft in Indora (standard) and $69/sq ft in Agra (premium). So a runner is about $1,100, a 4' × 6' about $1,320, an 8' × 10' about $4,400, and a 10' × 13' about $7,150. Custom dimensions are priced at the same rate, no quote-by-email.

Describe your vision — a sentence, an image, or a photo of your room — and we sketch a pair of AI concept images. Love the direction? Our workroom renders it into true rug format (a production-accurate CAD preview, usually within two weekdays). You approve a $150 corner sample, then we hand-tuft your rug and deliver it.

How long does it take?

Each rug is hand-tufted to order at an unhurried pace — about 10–12 weeks from approved sample to delivery. Need it sooner? A rush brings it to about 8 weeks for a 20% surcharge.

When do I pay, and can I cancel?

After you approve the rug-format preview and sample, the rug is paid in full to begin production. Because each piece is made to your approved specification, once production begins the order cannot be cancelled.

Can I turn my own idea or photo into a rug?

Yes. Start from a written idea, an inspiration image, or a photo of your space, and we translate it into a design made only for you. The AI concept is an inspiration image; the rug-format preview uses our workroom’s real color and detail range and can look simpler than the AI image.

What sizes are available, and where do you ship?

Anything from slim runners to room-size pieces, including fully custom dimensions with no maximum. We ship anywhere in the continental US.

A sunlit living room styled with a hand-tufted Warp & Hearth rug

Custom · Made to Order

We create the custom rug of your dreams — from your inspiration.

Describe a feeling or share a single image, and we design a rug that has never existed before — hand-tufted to order, made just for you and shipped anywhere in the continental US.

A singular thing

One singular rug, imagined for one singular room. Not chosen from a shelf — but brought into being for the way you live.

From your imagination to reality

Three ways to create your rug.

However your idea arrives — a sentence, an image, or the room itself — we turn it into a singular, made-to-order rug.

How it works

From a sentence to something hand-tufted.

Describe

Begin with a sentence, an inspiration image, or a photo of your room — your vision, however it arrives.

We Sketch Concepts

Our studio returns a pair of AI concept images to explore the direction. These are inspiration images — a starting point, not the final rug.

Rug-Format Preview

Love it? Our workroom renders your inspiration into true rug format — a production-accurate CAD preview, usually within two weekdays. This preview is the specification for your rug, drawn in our real color and detail range, so it can look simpler than the AI image.

Approve a $150 Sample

We hand-tuft a corner sample in your colors and pile. The full $150 credits toward your rug — refundable until sample work begins, non-refundable after.

Made & Delivered

Approve the sample, pay in full, and your rug is hand-tufted to order — delivered in 10–12 weeks (rush ~8 weeks at +20%) anywhere in the continental US.

About the sample

A hand-tufted corner sample is $150 — the full $150credits toward your rug. It's refundable until sample work begins, and non-refundable after.

Made to order · 10–12 weeks

Artisan hands hand-tufting wool on a traditional frame

Our Craft

Hand-tufted wool + viscose that softens underfoot, year by year.

Each rug is hand-tufted by skilled artisans (grade HT450) in a wool and viscose pile, skein-dyed to custom color and finished in a considered mix of cut, loop, and loop-tip-shear pile. Backed in cotton with a non-skid secondary, it grows only more beautiful as the years pass beneath your feet.

Hand-tufted: Wool + Viscose
Skein-dyed: Color
Cut · loop · shear: Pile

Grade: HT450
Content: Wool + Viscose
Dye method: Skein dyed
Backing: Cotton · non-skid
Origin: India
Custom sizes: No maximum
Minimum order: None
Strike-off: 4 weeks

Inspiration

Concepts from the studio.

A few directions we've explored — shown as the full rug, a pile detail, and an in-room rendering. Our design language is abstract, linear, and modern: the one-of-one piece you can't pull off a shelf. Click any image to explore it large.

Morning TideCoastal · Full rug
Morning TideCoastal · Pile detail
Morning TideCoastal · In room
Meridian LinesGeometric · Full rug
Meridian LinesGeometric · Pile detail
Meridian LinesGeometric · In room

These are studio design concepts, not photographs of completed customer commissions.

Be inspired by our own designs

Our running line.

Start from one of our house designs, then make it yours — recolor it, rescale it, or change the pile. Every piece is hand-tufted to order.

Albert Stripe

Geometric · Camel

Aztec

Geometric · Wildflower

Azuza

Contemporary · Hazel

Balboa Point

Coastal · Buff

Barcelona

Traditional · Multi

Barton Creek

Contemporary · Royal

Capistrano

Coastal · Toffee

Caprio

Contemporary · Smoke

Channel Stripe

Geometric · Buff

Colonnade

Traditional · Ivory

Dana Point

Contemporary · Tin

Dijon

Transitional · Aruba

Elba Island I

Coastal · Cobalt

Elba Island II

Coastal · Camel

Hallstatt

Traditional · Camel

Laguna I

Coastal · Aqua

Laguna II

Coastal · Camel

Lucca

Traditional · Coffee

Mackinaw

Solid / Tonal · Camel

Miya

Contemporary · Carbon

Montague

Geometric · Camel

Newport

Coastal · Buff

Shepherd's Watch

Traditional · Bronze

Tucson

Geometric · Honey

Walsh Stripe

Geometric · Smoke

Wentworth

Transitional · Tan

Zilker Park

Geometric · Chalk

Sizes & retail

Most rugs land between $2,000 and $5,000.

4' × 6'from $1,320

7' × 8'from $3,080

8' × 10'from $4,400

10' × 13'from $7,150

Runner 2.5' × 8'from $1,100

Custom dimensionsQuoted

Made to order & shipping

Created just for you, never kept in stock.

A $150 corner sample

See the color and feel the pile before we make a thing: a $150 hand-tufted corner sample. The full $150 credits toward your rug — refundable until sample work begins, non-refundable after.

Ten to twelve weeks

Once the rug-format preview and sample are approved, your rug is paid in full and hand-tufted over 10–12 weeks. Need it sooner? A rush brings it to about 8 weeks for a 20% surcharge.

Made to order — no returns

Delivered anywhere in the continental US. Because each rug is a custom piece made to your approved specification, it cannot be returned — the only exception is a manufacturing defect, which we repair, re-make, or refund at our option.

Transparent pricing

Priced by the square foot — never quote-by-email.

The rest of the luxury tier hides its pricing. We publish ours. Every custom rug is hand-tufted in wool + viscose and priced simply: choose your size and quality, and see the number before you ever reach out.

Estimate your rug

Size

Quality

8' × 10' · Indora · 80 sq ft

$4,400

Rush ~8 weeks at +20% · $5,280

Optional non-skid rug pad · +$80

Published prices

SizeIndoraAgra

4' × 6'$1,320$1,655

7' × 8'$3,080$3,865

8' × 10'$4,400$5,520

10' × 13'$7,150$8,970

Runner 2.5' × 8'$1,100$1,380

Corner sample: $150 — credited toward your rug
Lead time: 10–12 weeks · rush ~8 weeks
Non-skid rug pad: +$1.00/sq ft (optional)

Custom dimensions welcome — no maximum size, priced at the same per-square-foot rate. Every rug is hand-tufted in a wool + viscose pile; the viscose adds a subtle silk-like sheen, is best suited to lower-traffic rooms, and is moisture-sensitive — blot spills right away; care instructions ship with every piece. Any applicable sales tax is included in the total at checkout.

For the trade

No project is too big or too small.

We partner with interior designers, architects, developers, and hospitality teams on custom, made-to-order rugs at any scale — from a single statement piece to a full property specification. No minimum order and no maximum rug size, with strike-off samples in about four weeks to present to your clients.

15% trade discount, rising to 20% on volume programs.

Interior Designers

Architects

Developers

Hospitality

Grade HT450Full specifications

Grade: HT450
Recommended use: Rooms, light public space
Construction: Hand tufted
Yarn / pile content: Wool + viscose
Pile finish: Cut, loop, loop tip shear
Dye method: Skein dyed
Yarn count: 1/70
Yarn pile weight: 62 oz / sq yd
Total weight: 90 oz / sq yd
Pile height: 10mm / .39"
Total height incl. backing: 12mm / .47"
Pitch / stitches per inch: 7 / 42
Rows per inch: 6
Primary backing: Cotton
Secondary backing: Cotton canvas, urethane non-skid
Custom sizes: Yes — no maximum
Minimum order: None
Country of origin: India
Strike-off lead time: 4 weeks

Questions, answered

The details, considered.

How much does a custom rug cost?: Every rug is priced openly by the square foot — $55/sq ft in Indora (standard) and $69/sq ft in Agra (premium). So a runner is about $1,100, a 4' × 6' about $1,320, an 8' × 10' about $4,400, and a 10' × 13' about $7,150. Custom dimensions are priced at the same rate, no quote-by-email.
How does it work?: Describe your vision — a sentence, an image, or a photo of your room — and we sketch a pair of AI concept images. Love the direction? Our workroom renders it into true rug format (a production-accurate CAD preview, usually within two weekdays). You approve a $150 corner sample, then we hand-tuft your rug and deliver it.
What's the sample fee?: $150 sample — the full $150 credits toward your rug; refundable until sample work begins, non-refundable after.
How long does it take?: Each rug is hand-tufted to order at an unhurried pace — about 10–12 weeks from approved sample to delivery. Need it sooner? A rush brings it to about 8 weeks for a 20% surcharge.
When do I pay, and can I cancel?: After you approve the rug-format preview and sample, the rug is paid in full to begin production. Because each piece is made to your approved specification, once production begins the order cannot be cancelled.
Can I return a custom rug?: Made-to-order rugs are custom goods and cannot be returned. The only exception is a manufacturing defect, which we will repair, re-make, or refund at our option.
Can I turn my own idea or photo into a rug?: Yes. Start from a written idea, an inspiration image, or a photo of your space, and we translate it into a design made only for you. The AI concept is an inspiration image; the rug-format preview uses our workroom’s real color and detail range and can look simpler than the AI image.
What sizes are available, and where do you ship?: Anything from slim runners to room-size pieces, including fully custom dimensions with no maximum. We ship anywhere in the continental US.

Begin with a sentence

Imagine the rug that has never existed.

Tell us what you see. We will return with concepts, hand-tufted to order and made for you alone.